Mediaboss Marketing

TAMLYN STEWART

Tucked away in Ferrymead in what was the Les Mills building is a clever Christchurch software company, creating the systems the rest of us rely on to do our jobs every day.

The company, which has 16 staff members but would like a couple more develops Filemaker databases and software systems, websites and apps.

Digital Fusion virtually measures the inside leg of a business and creates software to fit. It is fully integrated software, which means the systems work with software the company is already using for its accounting system or email.

If, for example, someone emails a business to order products, the software will pick that up and automatically put it into the workflow system, which then helps the business manage and track that order all the way through to production, delivery and payment.

Operations manager Julie McLeod said fully integrated software meant more productivity and efficiency for the customer. Each business uses different software for different things, so Digital Fusion's developers have to customise software.

It is time-consuming to produce, but there is strong demand for it.

"The reason people come to us for custom software is because they want their software to mirror the way they want to do business. It helps them to operate in a different way to their competitors," McLeod said.

Owner Craig Saunders founded the company in 1996 and says most of the company's clients are New Zealand-based, but this year it will target sales in Australia.

"We really want to hit the Australian market hard, because there is a good opportunity there for growth. Because our time is more valuable over there ... we make better money," Saunders said.

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Digital Fusion matches software to task