Mediaboss Marketing

BELLEVUE, Wash.--(BUSINESS WIRE)--

Donuts Inc., a registry for new top-level domain names, has moved assertively to expand Internet namespace with 307 applications for new and varied generic top-level domains (TLDs) in various character sets. The expansion will bring significant new industry competition and fresh choices for Internet end-users who need better, more specific domain names for their products and services.

The companys efforts are funded by more than $100 million in capital from multi-billion dollar private equity and venture funds. Donuts executives say they intend to deploy capitaland raise additional funding if necessaryto secure and operate each applied-for TLD.

Donuts effort will expand currently constrained namespace

The now-concluded application period for new Internet names follows the Internet communitys six-year, multi-stakeholder effort to expand consumer choice and competition in top-level domain options beyond .COM, .NET and other extensions. The current namespacethe fulcrum of commercial online navigationis badly constrained, and consumers and businesses need new options for Internet identities.

Finding a usable Internet address is a real problem. There are more than 125 million total names in the top five TLDs, with three fourths of them in .COM alone, said Donuts CEO Paul Stahura. The Internet was opened for worldwide use almost 20 years ago, and weve had only 22 generic names made available since then. Were overdue for expansion.

Stahura also anticipates strong competition to the currently dominant .COM extension. This expansion is going to be disruptive in a positive sense. Theres no question competition is coming to .COM and other TLDshow much of the market the new TLDs will take from them is what remains to be seen.

A well-resourced company

Donuts has raised significant capitalmore than $100 millionfrom notable sources, including:

Donuts has further obtained a senior secured revolving credit facility with Comerica Bank, one of the United States premier banking organizations.

Link:
Donuts Launches Domain Namespace Expansion with 307 gTLD Applications, More Than $100 Million in Funding