Mediaboss Marketing

It has been a while since I last touched up on the topic of Change, Convergence & Collaboration in our industry. A lot has happened since then! During that time I made a few predictions that I would like update you on all on what change has happened and how it has fostered investment and innovation of SEO technologies as this discipline integrates with other channels.

Whats more, I also had the great pleasure of interviewing two leaders in the SEO technology space Rand Fishkin from SEOmoz on investment (soon to be Moz maybe?) and Dixon Jones of Majestic SEO, in particular, on recent innovation.

The diagram above gives you a broad overview of change since February. It highlights the strategic, technological, and tactical changes that have been made and how were now finally beginning to see more investment in the development of technologies that fuel innovation and integration.

As this post leans more toward the strategic rather than the tactical I am only going to mention black and white animals briefly.

Panda is aimed to reduce rankings for low quality sites and improve rankings for sites with great, innovation, and insightful content. Penguin is aimed to remove web spam and combat what they view as black hat.

Googles strategy is clear; it wants the big brands and big bucks. The reality as to whether it has its tactics right is highly debatable. This is not, however, the subject of this post.

Some great tactical articles on the fallout of Panda and Penguin are here:

Before we ask the experts who are driving this change in the data provision world, let's highlight some significant events over recent months that highlight the move from change to convergence and collaboration.

It isn't just the data providers and enterprise platforms that have been investing and innovating. Many third party tools and technology have been launching huge releases that focus on the changing of tactics needed at adapt to converging and changing landscape:

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Future of SEO: Investment, Innovation & Integration