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'I believe the apetite for importing experienced digital marketing talent will continue for at least the next 12 months as key talent proves hard to find in Australia' says Mike Page, managing director of MitchelLake. Photo: Rob Homer

AUSTRALIAN companies with the largest budgets are headhunting senior marketing people from overseas in growing numbers.

Digital marketing and digital commerce marketing roles are evolving far faster in Europe and the US, prompting Australian companies to pay big money to import talent.

According to Mike Page, managing director of MitchelLake, salaries of $400,000 and more are being paid to overseas marketing executives with skills lacking in the local market.

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He said while marketing had become an increasingly popular discipline in Australia, thanks to shows like ABC's The Gruen Transfer, there was a lag in senior talent coming through.

The executive search and specialist recruitment firm placed 76 senior marketers from various parts of the globe into key Australian roles over the past year, with salaries as high as $300,000 to $400,000.

A further 61 junior and mid-level specialists also arrived on Australian shores to fill roles paying up to $140,000. These figures include Australians returning after being in key marketing roles overseas, Mr Page said.

MitchelLake is searching for 20 senior marketers across the globe. It counts the country's largest banking, finance and telecommunications companies among its clients.

''I believe the appetite for importing experienced digital marketing talent will continue for at least the next 12 months as key talent proves difficult to find in Australia,'' Mr Page said.

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