How Box.net became Box.com for just shy of a million bucks

Category: Dot ME, Uncategorized

CEO Aaron Levie got lucky: The company that owned the dot-com of his company name wanted a lot, but not as much as they could have held him up for.

Just Box.

I just had a nice talk with Aaron Levie, the CEO of Box.net. I mean, Box. I had to ask him how much it cost for the company to drop the ".net" and become a ".com," a change that happened in December of 2011. I expected that the three-letter common-word domain of an already-successful, well-funded company would go for a lot, several million dollars possibly.

"How many zeros?" I asked.

"Six," Levie said.

How big an integer in front of those zeros? I asked.

"The lowest. And actually, it was five zeros with the highest integer."

Levie said he bought the domain nine months ago from Digimedia. "We got to know the guys who owned it over a couple of years," he said.

"You've been working them for a while, eh?" I asked.

No, Levie said, it wasn't like that. He said the Digimedia guys were really cool.

Continue reading here:
How Box.net became Box.com for just shy of a million bucks

Related Posts
March 24th, 2012
No comments yet

Comments are closed.