How Google ‘Handles’ SEO: My Beef With Matt Cutts
Im sure that most of you know or have heard of Matt Cutts at Google. For those who dont, Cutts is the head of the web Spam team at Google. That is to say, Cutts works diligently to ensure that Googles search results are good and he polices efforts by folks who try to (overtly) manipulate Googles results through overly aggressive search engine optimization (SEO) tactics.
I want to say upfront that Cutts is a nice guy. Sincerely. Thats not me trying to get in his good graces.Cutts helps, in many ways, to guide folks in the proper way to market their websites, and goes out of his way to provide helpful information.
Matt provides information via his blog, provides insight via the GoogleWebmasterHelp channel on YouTube, his Twitter feed, countless conferences, and too many other channels for me to list here. I have no freaking clue how this guy does all of this and manages to have a life.
But, somehow he does, and somehow he manages to be smiling, everysingletimethat I see him. So, kudos to him.
With that said, here comes my beef... At SXSW, Cutts was quoted assaying (emphasis mine):
"We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't do SEO we handle that.And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now."
Notice that bolded sentence?
This may lead folks to begin the charge of SEO is dead," once again. I really hope not, because this won't cause SEO to flatline.
At the same event, Cutts also said that Google is trying to level the playing field from those who are excessive in their methods of trying to optimize their websites versus those websites who should be rewarded by creating quality content.
Thats my main point.
See the original post here:
How Google ‘Handles’ SEO: My Beef With Matt Cutts
- Analytics SEO Appoints Dennis Hart as President of its US Operations - June 6th, 2012 [June 6th, 2012]
- OC AMA Hosts GigaSavvy to Present SEO in Plain English to OC Marketing Professionals - June 5th, 2012 [June 5th, 2012]
- How Unique Can an SEO Firm Really Be? - June 5th, 2012 [June 5th, 2012]
- Rio SEO Extends Leadership in SEO Automation With Acquisition of Top Local Search Inc. - June 5th, 2012 [June 5th, 2012]
- Professional SEO Software for Free - Now Available! - June 5th, 2012 [June 5th, 2012]
- How to Mimic Enterprise SEO Tools & Gain Actionable Insights - June 4th, 2012 [June 4th, 2012]
- Digital Marketing Firm Slingshot SEO to Exhibit at Three Key National Conferences - June 4th, 2012 [June 4th, 2012]
- Orlando Internet Marketing Agency Micrositez Announces Changes to Line Up of SEO Packages - June 2nd, 2012 [June 2nd, 2012]
- 11 Advanced eCommerce SEO Techniques That Work - June 2nd, 2012 [June 2nd, 2012]
- Global SEO Agency Micrositez Announces Changes to SEO Package Line Up - June 2nd, 2012 [June 2nd, 2012]
- Marriott Selects BrightEdge S3 Platform for SEO Management - June 1st, 2012 [June 1st, 2012]
- Using Google Analytics to Help Your SEO - Video - May 31st, 2012 [May 31st, 2012]
- Restaurant Marketing Plan - SEO and Social Media for Restaurants - Video - May 30th, 2012 [May 30th, 2012]
- Google’s New Stance On Negative SEO: “Works Hard To Prevent” It - May 30th, 2012 [May 30th, 2012]
- Why Enterprise SEO Shouldn’t Focus Solely On Keywords - May 30th, 2012 [May 30th, 2012]
- Los Angeles SEO Company, Avital Web, is now Offering SEO Consultations to Dentists Looking to Improve their Online ... - May 30th, 2012 [May 30th, 2012]
- Future of SEO: Investment, Innovation & Integration - May 25th, 2012 [May 25th, 2012]
- Looking for an SEO guy? - May 25th, 2012 [May 25th, 2012]
- Teksapiens, LLC, A Leading Dallas SEO Firm, Is Helping Businesses To Generate Revenue - May 23rd, 2012 [May 23rd, 2012]
- HubShout Webgrader Helps You Sell SEO - Video - May 15th, 2012 [May 15th, 2012]
- Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow - May 15th, 2012 [May 15th, 2012]
- 5 Advanced (But Simple) SEO Analyses You Should Perform With Visitor Intelligence - May 15th, 2012 [May 15th, 2012]
- 4 Content Techniques That Will Improve SEO & Sales - May 12th, 2012 [May 12th, 2012]
- Is SEO a science? - May 12th, 2012 [May 12th, 2012]
- The impact of negative SEO: the experts' view - May 9th, 2012 [May 9th, 2012]
- In-house SEO, SEO Agency, or Both? 17 Points to Consider - May 9th, 2012 [May 9th, 2012]
- SEO Inc. Adds Social Media Training to SEO Course at UCSD - May 9th, 2012 [May 9th, 2012]
- SEO Consult® Announce Online Marketing Partnership With Virgin Balloon Flights - May 2nd, 2012 [May 2nd, 2012]
- 3 Pillars of SEO Competitive Analysis - May 2nd, 2012 [May 2nd, 2012]
- Negative SEO What it Is & How to Protect Yourself - May 2nd, 2012 [May 2nd, 2012]
- 5 Tips For Maintaining International SEO Knowledge With Training - May 2nd, 2012 [May 2nd, 2012]
- Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That Block Search Engine Traffic - May 2nd, 2012 [May 2nd, 2012]
- SEO Consult® to Conduct Review Into Google's Penguin Update - May 2nd, 2012 [May 2nd, 2012]
- Why does my competitor's ugly site rank above me? - Video - April 28th, 2012 [April 28th, 2012]
- What are the advantages of Static vs Dynamic URLs in SEO? - Video - April 28th, 2012 [April 28th, 2012]
- What makes a good domain name? - Video - April 28th, 2012 [April 28th, 2012]
- SEO Reseller Program and SEO Management - Video - April 28th, 2012 [April 28th, 2012]
- What is SEO link bait and how do I do it right? - Video - April 28th, 2012 [April 28th, 2012]
- An SEO’s Guide to SEO Audits Part 3: SEO Site Audit Approach & Layout - April 19th, 2012 [April 19th, 2012]
- SEO Expert Publishes Book for Plumbers - April 19th, 2012 [April 19th, 2012]
- Rss Feed Dream John Robbins Seo - Video - April 2nd, 2012 [April 2nd, 2012]
- SEO in UK worth over three-quarters of a billion dollars in 2011 - April 2nd, 2012 [April 2nd, 2012]
- Onsite Optimization - Video - April 1st, 2012 [April 1st, 2012]
- SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic - March 29th, 2012 [March 29th, 2012]
- ROI Driven SEO – 3 Powerful Tips to Effectively Convert Your SEO Traffic - March 28th, 2012 [March 28th, 2012]
- Seo leads at U.S. Women's Open - March 28th, 2012 [March 28th, 2012]
- 40+ SEO Tools of the Trade - March 28th, 2012 [March 28th, 2012]
- 24 Ways To Make Life Hard For Your SEO Team - March 27th, 2012 [March 27th, 2012]
- SEO Inc. Launches All New Website Complete with New Services and Internet Marketing Solutions - March 27th, 2012 [March 27th, 2012]
- Seo Taiji's music still makes hearts beat faster - March 25th, 2012 [March 25th, 2012]
- HP Group Chosen as Official SEO Provider for Soccerex - March 23rd, 2012 [March 23rd, 2012]
- Slingshot SEO and KA+A Partner to Host Webinar on Adding Infographics to Your Marketing Campaign - March 23rd, 2012 [March 23rd, 2012]
- Teksapiens, A Leading SEO Company, Offers Free SEO Consulting Services to Dallas Businesses - March 23rd, 2012 [March 23rd, 2012]
- How Google's Semantic Search Will Change SEO - March 22nd, 2012 [March 22nd, 2012]
- RankFixer.com Enters the SEO Tools Market - March 22nd, 2012 [March 22nd, 2012]
- Punch Communications welcomes SEO specialist Rebecca Hollingsworth - March 22nd, 2012 [March 22nd, 2012]
- Top 10 Helpful SEO Tips for Small Business Owners - March 21st, 2012 [March 21st, 2012]
- 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind - March 21st, 2012 [March 21st, 2012]
- SEO & Google: The Ugly Truth - March 21st, 2012 [March 21st, 2012]
- On-Page SEO Factors: Which Ones Have the Most Impact on Rankings? - March 21st, 2012 [March 21st, 2012]
- SEO DOs And DONT’S According To Google: Mixed Signals? - March 21st, 2012 [March 21st, 2012]
- Top Los Angeles SEO Firm, Avital Web, is Now Offering Customized Marketing Plans to Companies Looking for a ... - March 20th, 2012 [March 20th, 2012]
- One URL To Rule Them All For Mobile SEO - March 20th, 2012 [March 20th, 2012]
- The Latest & Greatest On SEO Pagination - March 20th, 2012 [March 20th, 2012]
- Inbound Marketing & SEO – Seize Opportunity or Resist Change - March 16th, 2012 [March 16th, 2012]
- Keyword ROI: The Key SEO Ingredient - March 15th, 2012 [March 15th, 2012]
- SEO Company India Adds a Knowledge Based Section to Its Website - March 15th, 2012 [March 15th, 2012]
- SEO Positive to Employ New PPC Manager - March 14th, 2012 [March 14th, 2012]
- SEO Services Buyer’s Guide: Key Components of a Work Agreement - March 14th, 2012 [March 14th, 2012]
- HCCMIS Has Been Named as Top Customer of the Year by Slingshot SEO - March 14th, 2012 [March 14th, 2012]
- SEO Company India, Profit By Search, Plans To Emphasize On SEO India Link Building Strategies - March 14th, 2012 [March 14th, 2012]
- SEO Positive Finalise Internet World Stand Design - March 14th, 2012 [March 14th, 2012]
- LeBron James practicing for the Miami Heat |SEO Miami http://trustseo.com - Video - March 13th, 2012 [March 13th, 2012]
- Mobile SEO: Managing Googlebot & Your Mobile Sites - March 11th, 2012 [March 11th, 2012]
- Seo Tai-ji denies tax evasion allegation - March 11th, 2012 [March 11th, 2012]
- SEO Positive Reviews TFMandA Exhibition - March 10th, 2012 [March 10th, 2012]
- Your Search for Best SEO Company Ends Here - March 10th, 2012 [March 10th, 2012]
- Where Should In-House SEO Reside? - March 10th, 2012 [March 10th, 2012]
- Recruitment Agency SEO & Social Media - March 8th, 2012 [March 8th, 2012]
- SEO India Company, Profit By Search, Now Offers White Label SEO Reseller Services - March 8th, 2012 [March 8th, 2012]