Mediaboss Marketing

Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide incredible insight, but are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

The power behind enterprise tools is the ability to combine the following:

First think about the following scenario. When looking at analytics, you see a spike in traffic to a particular a page. Marked at the beginning of the upward trend you also see an annotation displaying the page title had been altered, resulting in the rise in traffic for that page.

Along with the trend of organic search traffic over time, enterprise tools annotate changes to a page, increases in links, and social mentions. These and other factors might contribute to the rise or fall of incoming traffic from search engines into an aesthetically pleasing and easy to use graphical interface. While its nice to be spoon fed, it becomes more expensive with age and paying for access to enterprise tools is no exception.

Most analytics packages have the ability to annotate graphs to mark significant events. By manually pulling necessary information and adding annotations, you can mimic this functionality of enterprise tools.

Mentioned earlier was the notion that the power behind enterprise tools is way they combine site analytics with site information, rankings, links and social mentions. Most SEOs are already running similar reports manually, but there are a few interesting components to keep in mind in order to facilitate comprehensive and timely actionable insights.

Site information refers to crawling a site for response codes and changes to elements of a page that are relevant to SEO. Page titles, descriptions, headings, canonicals, meta robots tags, etc.

Some enterprise SEO tools do this on a daily basis sending notifications of any major changes. By creating a spreadsheet of canonical URLs that are crawled consistently and combining those over time using something like VLOOKUP, this functionality can be mimicked.

While most SEOs say that rankings are not important, they are. Rankings can provide actionable insight into the assessment of a sites content, but it can be hard when a client decides to focus on particular rankings rather than the big picture.

Original post:
How to Mimic Enterprise SEO Tools & Gain Actionable Insights