Mediaboss Marketing

WAKEFIELD, Mass., Feb. 27, 2012 (GLOBE NEWSWIRE) -- Comverse(R) (Nasdaq:CMVT - News), a global leader in BSS, mobile Internet and value added services, today announced that Hutch Telecom Lanka, part of the Hutchison Whampoa Group, selected the Comverse Mobile Internet Data Management and Monetization (DMM) solution for the network's rapidly growing data traffic, accelerating implementation of new plans and offerings to enrich the user experience and generate new revenues in Sri Lanka.

"Mobile Broadband is expanding rapidly in Sri Lanka, accounting for an increasingly large share of our total business. It is vital for us to deliver the freshest and highest quality experience to our users now and in the future," said Mr. Anand Prakash, Chief Operating Officer of Hutch Telecom Lanka. "Easy and rapid implementation of attractive segmented data plans and exciting services will increase our differentiation in the market and enable data to fulfill more of its revenue potential."

The comprehensive solution selected by Hutch Telecom Lanka includes a pre-integrated DMM PCRF Policy Manager with the DMM DPI Traffic Manager and the DMM Application Gateway. The Policy Manager is based on a unique model providing high coverage of desired business cases with excellent performance. Pre-integration with Hutch's existing Comverse Real-Time Billing makes the solution truly end-to-end for rapid creation of data monetization plans facilitating lower Total Cost of Ownership (TCO) and accelerating time to market.

The rich selection of pre-configured use cases and the easy-to-use operator interface further promote the utmost agility and speed-to-profit for segmented plans, offers, incentives and advanced monetization use cases -- including quota-based plans that take into account device information and assure prioritization and QoS for premium services, and location-based plans that leverage cell information and tailored metrics to fine-tune effectiveness.

"Comverse has become a data market leader by enabling smart Mobile Internet service providers like Hutch Telecom Lanka to deliver a richer and higher quality mobile Internet experience," said Amos Marom, Head of Comverse Mobile Internet Unit. "As a trusted Hutch partner in VAS and Billing services, it is our honor to help them extend their competitive edge by taking their mobile data to the next level of management, monetization and user experience -- while lowering TCO."

"Combining BSS with the state-of-the-art DMM Policy Management and Enforcement supports today's and tomorrow's business use cases, accelerating monetization and market innovation," concluded Marom.

Click for more information about Comverse Mobile Internet. To meet with Comverse at Mobile World Congress, contact yael.rohar@comverse.com.

About Hutchison Telecom Lanka

Hutchison Telecommunications Lanka (Private) Limited ("Hutchison Telecom Lanka") provides mobile telephony service under the "Hutch" brand. Its service covers all major population centers and most parts of the country. The Company is constantly expanding its network to reach the entire country. Hutchison Telecom Lanka provides affordable and accessible mobile telephony plus useful value added services. For more information about Hutchison Telecom Lanka, see http://www.hutch.lk.

A subsidiary of Hutchison Whampoa Group ("HWL"), Hutchison Telecom Lanka is a member of Hutchison Asia Telecom International, which comprises mobile telecommunications operations in the emerging markets of Indonesia, Vietnam, Sri Lanka and Thailand. Hutchison Asia Telecom is a key part of HWL's telecommunications division, which includes the 3 Group comprising 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau, Sweden and the UK. For more information about HWL, visit http://www.hutchison-whampoa.com.

Hutchison Telecom Lanka is a mobile telecommunications provider offering customers a range of value-for-money GSM services fulfilling the diverse needs of all segments. Hutchison Telecommunications Lanka (Pvt) Ltd. ("Hutchison Telecom Lanka") launched its GSM service in 2004, and has continuously been investing in the expansion of network coverage with the aim of being a nationwide operator in Sri Lanka. (http://www.hutch.lk/)

About Comverse

Comverse is the world's leading provider of software and systems enabling converged billing and active customer management, mobile Internet, and value-added services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, cloud, hosted and managed services. Comverse, ranked number 55 in PwC's Global 100 Software Leaders based on research by Pierre Audoin Consultants, is a subsidiary of Comverse Technology, Inc. (Nasdaq:CMVT - News). For more information, visit http://www.comverse.com.

Statements included or incorporated by reference in this press release may contain "forward-looking statements." There can be no assurance that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include the risks described in the section entitled "Forward-Looking Statements" Item 1A, "Risk Factors" and elsewhere in the company's Annual Report on Form 10-K for the fiscal year ended January 31, 2011 filed with the SEC on May 31, 2011 or in subsequently filed periodic, current or other reports. The company undertakes no commitment to update or revise forward-looking statements except as required by law.

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Hutchison Telecommunications to Optimize Mobile Internet User Experience With Comverse Data Management and Monetization