Mediaboss Marketing

ST. PAUL, Minn., May 1, 2012 /PRNewswire/ --Internet Broadcasting (IB), the leading provider of digital publishing technology and services and one of the world's largest digital advertising agencies, today unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns.

IB Digital Agency's mobile-marketing products enable consumers to respond to advertisers' campaigns using SMS-based text messaging from their smartphones a highly sought option for a growing segment of advertisers and consumers alike. These turnkey products, powered by SMS and mobile technology leader TextingForward, are the latest addition to the IB Digital Agency's full suite of mobile solutions. As part of this integrated suite, the new mobile-marketing products can take full advantage of IB's complementary offerings that streamline and automate all aspects of the digital marketing cycle, including creative, trafficking, workflow and reporting. The new products unveiled today include:

"Today's digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are in the home or on the go," said Reed Varner, vice president Digital Agency for Internet Broadcasting. "These innovative mobile solutions enable our clients' advertisers and customers to interact on their terms, where and when it's most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers."

The IB mobile marketing products are available immediately from Internet Broadcasting. Pricing information is available upon request.

About Internet Broadcasting

Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based publishing platform, original and syndicated content, and IB Digital Agency, one of the world's largest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group, and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit http://www.ibsys.com.

Contact:

For Internet Broadcasting: Tom Campo Campo Communications, LLC (212) 590-2464 tom@campocommunications.com

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Internet Broadcasting Unveils New Suite Of Mobile-Marketing Products To Add To Clients' Sales Toolkit