Mediaboss Marketing

A new study shows that Internet radio usage is up by huge margins all across the board, especially among those with a lot of money. Suspiciously, this study is funded by an Internet radio advertising agency.

Why tune into FM when you can listen to anything you want on Internet radio?The number of Americans listening to Internet radio rose another 8 percent in the last year, reaching 42 percent, according to a new study. Among those with broadband, 65 percent listen to Internet radio. Oh, and broadcast radio use is down 47 percent among younger generations from a year ago.

Of course, these results arent surprising when you consider thatthe study was commissioned by TargetSpot, a digital audio advertising network which stands to make a lot more money as Internet radio takes over.Were not disputing the trends here. Internet radio use likely is on the rise thanks to connected devices like tablets and social networks like Facebook, but please take these numbers with a grain of salt.

Surprisingly, the study shows that Internet audio listeners also make a lot of money, meaning theyd make a great investment for your advertising dollars. According to the numbers, 51 percent are married, 64 percent own their own home, 42 percent have children, and 22 percent make more than $100,000 per year in household income. Jackpot.

Other interesting stats from the study:

So there you have it. The study has many more figures, but all of them seem to spell huge growth for Internet radio. This begs the question, do you listen to Internet radio-like services now? More than a year ago? Let us know. Unlike this digital advertising network, we dont have an agenda.

Read more:
Internet radio on the rise thanks to social media and tablets, says study