Mediaboss Marketing

Internet revolution has bypassed rural India with less than half a per cent of families having the facility at home as against 6 per cent in cities, reveals a government survey.

At all India level only about 0.4 per cent of rural households had access to Internet at home as compared to about 6 per cent of urban households, said the National Sample Survey Organisation (NSSO) report on expenditure in 2009-10.

Reflecting the digital divide in India, the study said just 3.5 households per 1,000 families, had access to Internet services at home in rural areas in the year.

However, in urban areas, Internet connectivity was much better in 2009-10 as 59.5 families out of every 1000 households had the facility at home.

Among the major States, Maharashtra was on top with the 104 out of 1,000 families had Internet in cities, followed by Kerala and Himachal Pradesh at 95 each and Haryana at 81.5.

The penetration of digital services was highest in rural areas in Goa with 50 out of 1,000 households having Internet connection. Kerala came next with 34 families having such a facility at home.

Among the hilly States, Arunachal Pradesh had the best reach of the Internet service in rural areas with 19 out of 1,000 households have such facility at home, followed by Himachal Pradesh at 16.

The study further states that among the major states, Kerala had by far the highest proportion of households with Internet access in the rural areas at 3 per cent followed by Himachal Pradesh at 2 per cent.

In cities, Maharashtra reported the highest percentage of household having access to Internet connection (10 per cent) followed closely by Kerala, Himachal Pradesh and Haryana.

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Internet revolution bypasses rural India: Survey