Mediaboss Marketing

NEW PLYMOUTH, Idaho--(BUSINESS WIRE)--

Internet Truckstop, with the help from the Women In Trucking Association, has launched a program that will designate women-owned businesses on the truckstop.com load board.

This service will allow users to identify women-owned businesses within the trucking industry in a highly efficient way. The ability to identify these businesses is crucial for those companies trying to meet diversity goals.

Internet Truckstop has introduced this service because more shippers and logistics companies have diversity expectations. Some are looking for ways to meet their own internal business goals to be socially responsible. Others have diversity requirements imposed on them from the government when they are working on publicly funded projects.

According to Mark Rousseau, a WIT board member, "PepsiCo/Frito Lay are always looking for resources to help us meet our diversity goals. The combination of the truckstop.com load board and WIT working together will help us quickly identify women-owned businesses to help us meet our diversity needs."

Internet Truckstop Director of Freight Matching, Leigh Foxall said, "This new program is a great tool for making diversity matches between women business owners and the companies seeking to work with them."

About Internet Truckstop

Founded in 1995, Internet Truckstop is the FIRST and LARGEST freight matching service on the Web. Internet Truckstop offers more tools than any other freight matching service available. These easy-to-use tools, the largest freight database, and a commitment to the transportation industry make Internet Truckstop the leader in Internet freight matching.

About Women In Trucking

Women In Trucking Association (http://www.womenintrucking.org) was established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as sixteen percent of its members are men who support the mission. Women In Trucking is supported by its members and the generous support of Gold Level Partners; Bendix, Frito-Lay North America, Great Dane Trailers, Hyundai Translead and Walmart. For more information visit http://www.WomenInTrucking.org or call 888-464-9482.

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Internet Truckstop Identifies Women-Owned Businesses on the Truckstop.com Load Board