Mediaboss Marketing

Exclusivity. Its one of those things you cant put a price on. Er, or rather, you can. Usually an ENORMOUS one.

Designer purses, hand-tooled leather shoes, finely tailored suits; in the fashion world, being unique costs big. Same thing for cars . . . most of the time.

Now, if you run out and plonk down 60 or 70 grand on an E-Class Mercedes or 5-series BMW, its going to take all of five minutes before you find yourself parking at the mall next to somebody who bought the exact same car, except in a nicer trim level. So save your money. If you really want to stand out, buy a Nissan.

Specifically, this Nissan right here. Its the Maxima, and its one of those cars that youll only find one or two of in stock at your local dealership, and few out on the roads. Nissan doesnt build or sell a lot of them, although it maintains that its the flagship sedan for the brand.

The problem is two-fold. First, Nissan has at least two flagship cars already: for performance, the GT-R, and for green creds, the all-electric Leaf. The Maxima tends to get overshadowed by these well-publicized giants.

Second, cost. When launched in 2009, the redesigned Maxima SV had a price that lapped right up against the bottom pricing-rungs of the Infiniti G37 sedan. Add Infinitis often-aggressive lease rates into the mix, and the Maxima actually becomes more expensive than a comparably equipped G.

For 2012, Nissan has reduced the price of the Maxima somewhat. As tested, this SV Sport is now $40,230 before freight, and base models start at $37,880, down $1,920 since last year.

Still, thats a lot of coin to spend on a Nissan. Is it worth it? I certainly think so, and heres why.

Design

When sculpting a car, designers often give a name to the style theyre trying to achieve. For the new-for-09 Maxima, the concept was liquid motion.

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Maxima worth the price