Mediaboss Marketing

Miomni Ltd "No Longer the Best Kept Secret in Digital Media" has worked closely with Paddy Power's Sports Betting Digital Team to apply a similar user experience that they developed for their highly successful iPhone and iPad applications to the Smart TV environment. This entailed writing a Functional and Design Specification, agreeing design wireframes and artwork, project management, application build and managing the QA process with Yahoo in the US.

(PRWEB UK) 20 February 2012

The Paddy Power Smart TV Application enables consumers using a TV Remote Control to browse available bets today and in the future for a comprehensive range of Betting Types (Horse Racing, Soccer, Rugby, Cricket, Basketball, American Football, Cricket, Tennis, Golf, Snooker, Darts as well as Social and Political events to name but a few). Betting odds are updated in real time in this fast moving environment. Bets can also be placed into a Betting Slip prior to Registration and Card Account Setup.

Registered users can deposit potentially unlimited funds into their accounts and place single and multiple bets. They also have access to their account details where they can view their Betting History (pending, won and lost bets) and their Transaction History (deposits, Free Bet balance, withdrawals, bet placement amounts and bet winning amounts). The user's overall funds balance is displayed throughout a signed in users session. In addition user's have generic access to Help and Customer Care as well as standard information (Terms and Conditions, Privacy Policy, Responsible Gaming, Gaming Rules and About Paddy Power).

As well as Ante-Post betting (i.e. before the event starts) the application will provide in a second iteration incorporating 'In Running' / Live betting enabling users to modify bets and place new bets whilst an event is in progress.

The application is currently available via the Yahoo Smart TV Widget on Samsung, LG, Sony and (US) Smart TVs in the UK and Republic of Ireland. Miomni is working on a Samsung specific application which is due to launch in January 2012 also in the UK and Republic of Ireland.

Miomni has worked closely with Paddy Power's Digital Team to apply a similar user experience that they developed for their highly successful iPhone and iPad applications to the Smart TV environment. This entailed writing a Functional and Design Specification, agreeing design wireframes and artwork, project management, application build and managing the QA process with Yahoo in the US.

In addition to building the user application Miomni has built a sophisticated server side middleware 'engine' that processes all incoming bet types, merges them with other data and rich media, like Racing Silks images, and then outputs standard files that the user application uses to build its views. The Miomni Platform handles User registration, sign in and out as well as account information which is then passed securely via this middleware service taking the entire load away from the Paddy Power infrastructure. This service can be used to provide data to any number of device types in the future for example Smart Phones and Tablets.

This middleware service is hosted on the Miomni Global Delivery Platform which can support a potentially unlimited number of users with its proven security model protecting Paddy Powers underlying systems.

Stephen Lovell, Online Product & Business Development Manager, Paddy Power said: "We have created a close working relationship with Miomni that has enabled Paddy Power to produce arguably the best and most comprehensive Smart TV sports betting application currently on offer. They have delivered on all aspects of the project requirement to budget and to the agreed timescales. This relationship coupled with the technical foundation we now have in place will enable us to create and launch innovative digital services in 2012 and beyond."

With Offices in London and the US Miomni provide a Multi Platform digital Media Solution delivering user Interface, high quality video content, Interactive applications and e-commerce, to multiple platforms with full advertising capabilities. Miomni uses a proprietary content & asset management system. Incorporating a single integrated database for "over the top" global digital video delivery.

Miomni also has the advantage of in-house creative services for advanced multi-platform User Interface (UI) design and navigation solutions, covering all viewing experiences

"lean back" (10ft - TV with remote)

"lean forward" (2ft - PC with mouse and keyboard)

"hand held" (1ft - touch screen mobile or tablet)

Miomni Ltd

Head Office: Angel House, Angel Mews London N1 9HH - Tel: +44 (0) 207 837 1116

US Office: Miomni Corporation, 3940-7 Broad Street #305, San Luis Obispo, CA 93401 - Tel: +1 805-540-4578

Email: info(at)miomni(dot)com -

Web: http://www.miomni.com

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Stuart McClean
Miomni Gaming Ltd
+44 (0) 20 7837 1116
Email Information

Read more from the original source:
Miomni Deliver The Paddy Power Betting Application on the Yahoo Smart TV Widget