Mediaboss Marketing

by John Quirk

The Isle of Man Steam Packet Company is supporting National Ferry Fortnight, which launches this weekend.

The fourth annual celebration of all things ferry-related around the British Isles receives widespread coverage and in addition to ensuring the media have all the relevant information about the Islands ferry links, the Steam Packet Company is marking the occasion by promoting its Children Go Free offer.

Organised by the Passenger Shipping Association via its Discover Ferries website, National Ferry Fortnight will run from March 17th to March 31st.

Steam Packet Company Chief Executive Mark Woodward said: National Ferry Fortnight is a high-profile event, attracting features within the likes of The Times and Mail on Sunday. It is supported by all ferry line members of the PSA and was created to increase awareness, amongst both consumers and the media, of the extensive ferry network which services the British Isles.

During 2011, ferries transported 35 million people, 8 million cars and 140,000 coaches to and from mainland Europe and within the British Isles.

There has been continuous investment in recent years by ferry operators to provide modern fleets, reinforcing the pivotal role that ferries play in the transport infrastructure, Mr Woodward said. Were proud to be part of that network and were delighted to be able to play our part in promoting ferry travel over the next couple of weeks.

The Children Go Free summer special offers a midweek (Tuesday to Thursday) fare from 119 each way for a car plus two people, with up to three children travelling for free.

For full details, visit http://www.steam-packet.com, call in at the Ferry Travel Shop in the Sea Terminal, Douglas or call the Reservations Team on 661661.

-ENDS-

Excerpt from:
National Ferry Fortnight Gets Underway