Mediaboss Marketing

Article updated: 2/23/2012 9:04 PM

Ty King

The 4112me.com system includes QR codes on for-sale signs so you can get details on your smartphone.

COURTESY OF 4112ME.COM

Homeowners and real estate professionals seeking to sell homes around the suburbs have a new online resource that tracks sales and incorporates social media, such as LinkedIn, Twitter and Facebook.

Rolling Meadows-based 4112me.com, created by Spectrum Communications and Consulting Inc., is a mobile technology and marketing partnership, said Rick Anesi, president of sales for 4112me.com.

“This product will aid and assist real estate professionals for providing better and quicker information to prospective buyers and help their sellers,” Anesi said. “This product is also available and can work with the direct home seller as well.”

The site is open to all real estate professionals, individuals seeking to sell by owner, and homebuilders. There also is a marketing partner program where insurance agents, mortgage brokers and moving companies can sign up and provide it to a real estate agent and receive referrals back. Right now, though, mostly real estate agents are using this service locally and nationally, Anesi said.

Ty King, a Palatine resident, created the service and owns the company.

The service offers mobile texting via a personalized code where home details, images and direct scheduling for appointments or telephoning the sales agent happens on your smartphone.

Prerecorded messaging via a phone number allows the seller to record a message giving details of the property. They also could record the call for feedback and training purposes.

A database management system allows tracking of prospective buyers and leads that appear on your smartphone number.

Geo tracking, or geographical tracking, allows a prospective buyer to see other 4112me.com listings by that sales agent in the area.

A monthly subscription is $35 without a contract. The first 30 days is free.

QR, or quick response, codes are put on signs, which are an additional cost that varies according to size and type. The QR code allows scanning of the property sign, so details are sent directly to your smartphone.

For more, see the firm's blog at http://blog.4112me.com/.

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• Comcast launched Xfinity Streampix, a Netflix rival. On Thursday, Comcast customers likely saw a new folder called Streampix in their On Demand service. Streampix is included in many of the Xfinity triple play packages and high-speed Internet services. Otherwise, it is $4.99. Comcast's Midwest headquarters is based in Schaumburg.

• Palatine-based Weber-Stephen Products LLC, maker of the Weber grill, now offers its Weber's On the Grill app for Android phones. It provides previous versions for iPhone and iPad with recipes from Weber's cookbooks. The android version is $4.99 and available at the android Market at market.android.com. For more information, see http://www.weber.com/onthegrill.

•Follow Anna Marie Kukec on LinkedIn and Facebook and as AMKukec on Twitter. Write to her at akukec@dailyherald.com.

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New online service helps home sellers, real estate pros