Mediaboss Marketing

Sending a Message

As part of the Click It or Ticket campaign, a simulated crash scene takes us from the crumpled vehicle straight to Essentia's ER. Without a seatbelt the trip for the victim may be straight to the morgue.

A shattered windshield, punctured tires, a smashed-in roof - all vivid reminders of how quickly a crash can become fatal. This shocking image is part of the North Dakota DOT's scare tactic to send a strong message to drivers to Click It or Ticket.

The gruesome images of fatal accidents on TV may feel far away, unreal even. The victims of these horrific crashes are from our region, and these scary scenes truly hit home.

Trooper Scott King North Dakota Highway Patrol: "Nobody leaves their house that morning expecting to be in any type of accident."

North Dakota Highway Patrol Trooper Scott King shows us just how one, quick click can save lives.

Trooper Scott King: "Look at the vehicle. It's heavily damaged, but there is still enough room to live in there if you would've been wearing your seatbelt."

As part of the Click It or Ticket campaign, a simulated crash scene takes us from the crumpled vehicle straight to Essentia's ER. Without a seatbelt the trip for the victim may be straight to the morgue.

John Breiland Paramedic/Registered Nurse: "It sticks with everyone down here; we can see the face of the person who has passed away."

The North Dakota DOT's message resonates: the simple step of strapping on a seatbelt can, and will stop the unnecessary loss of life.

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North Dakota DOT sending strong message with crash scene