Mediaboss Marketing

NEW YORK, March 20, 2012 /PRNewswire/ -- New York is not just the city that never sleeps it's the city that's always online. Time Warner Cable commissioned a study asking New Yorkers in all five boroughs how important high-speed Internet is to them, how they use it, when they use, why they use it and what they know about it.

(Photo: http://photos.prnewswire.com/prnh/20120320/NY72993)

Turns out, Internet ranks higher than NYC staples like coffee, bagels, taxi rides even air conditioning!

5 Boroughs, 5 DevicesNew York households have an average of 5 devices connected to the Internet.

NYC Essentials: Connectivity vs. CoffeeIf they had to choose one thing to live without New Yorkers would give up their coffee (32%) and good bagels (30%), but almost nobody would give up fast Internet (3%).

Better a Blackout than Being OfflineIn case of severe weather, more New Yorkers would miss the Internet (26%) more than the lights (12%), TV (15%), or the fridge or freezer (12%).

Cut Budgets, Keep Internet If they had to cut back, New Yorkers would give up taxi rides (80%), magazines (63%) and even their cell phone service (14%) at higher rates than they're willing to cut back on Internet service (7%).

The City That Never Sleeps is Always OnlineNew Yorkers spend the day with the Internet. Two-thirds (67%) of New Yorkers use the Internet at home in the evening, half use it late at night (52%) or at home doing work during the day (51%) and four in ten New Yorkers use the Internet as soon as they wake up (43%).

Movies: In Line or Online?Although half of all New Yorkers (51%) would wait for 15 minutes to see a movie in a theater; only two in ten (18%) would wait 15 minutes to download a movie online.

MVP: Most Valued PresentThree times as many New Yorkers would want a game console that connects to the Internet (18%) than a puppy (6%) as a gift.

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NYC Values High-Speed Internet Highest Among Everyday Necessities