Mediaboss Marketing

COSTA MESA, CA--(Marketwire -06/05/12)- The Orange County Chapter of the American Marketing Association (OC AMA) will host SEO In Plain English: Online Marketing and Search Engine Optimization - Demystified on June 20 at The Hotel Hanford in Costa Mesa as part of its Signature Speaker Series. The program will begin at 6:00 p.m.

Joel Tanner and Sven Johnston of GigaSavvy will present the program. The presentation and workshop will provide a plain-English explanation of online marketing and SEO -- offering tangible, real-word applicable take-aways for marketing managers through C-level executives. Attendees will gain a broad-based understanding of how their potential customers are searching for their products and services, and will learn how to identify the keywords that are most relevant to their business, and then how to best use that knowledge to drive traffic and sales, whilst ensuring they don't violate the rules of Google, Bing and Yahoo.

The event will run from 6:00 - 8:30 p.m. and will begin with a 60-minute mixer followed by the presentation and workshop. Registration for the Signature Speaker Series is $35 for AMA members and $50 for non-members. SEO In Plain English: Online Marketing and Search Engine Optimization - Demystified will be held Wednesday, June 20 at The Hotel Hanford -- 3131 Bristol Street, Costa Mesa. There is also early bird pricing available through June 13. To register or for more information, visit http://ocama-gigasavvy.eventbrite.com/

About the presenters: Joel Tanner is a co-founder and principal of GigaSavvy where he oversees all aspects of the digital marketing firm including the SEO department, social media department and business development. With nearly 20 years of industry experience, Tanner leads his clients through the ever-evolving landscape of digital media with a commonsense approach -- offering practical insight in a space that is too often overcomplicated with unnecessary and fruitless strategies.

Sven Johnston is vice president of sales and strategic partnerships with GigaSavvy. He brings more than 15 years of international business development experience and uses his passion for online marketing to help businesses -- from Fortune 500 companies to small start-ups -- build their company brand and increase online sales.

About OC AMA: OC AMA is part of the leading national marketing organization, the American Marketing Association (AMA). OC AMA is dedicated to the advancement of marketing professionals from a broad range of industries who seek the knowledge to make themselves more effective marketers. This Orange County marketing organization offers marketers the competitive advantage they need by providing opportunities to network, learn and grow professionally. You can learn more on the OC AMA website, via Facebook, on the LinkedIn group, or by connecitng on Twitter.

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OC AMA Hosts GigaSavvy to Present SEO in Plain English to OC Marketing Professionals