Mediaboss Marketing

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/b885p9/australia_digita) has announced the addition of the "Australia - Digital Media - Gaming and Gambling" report to their offering.

With the convergence of telecoms, media and IT we saw the arrival of digital media. Digital media has seen some industries diminish while it also has spawned the growth of new industries and seen others expand. In this report we focus on one of the key applications. New video applications are emerging as the internet media companies seek to exploit the added speed and capacity that the National Broadband Network (NBN) broadband infrastructure will provide. As speed and capacity increase and takeup by consumers and businesses we will see a whole new range of applications be entering the market over the next decade.

In one of the applications - gaming, we have seen console games change dramatically, with games, music and movies merging, integrating and moving online. Growing penetration of broadband and mobile broadband networks will also promote further growth in online gaming.

A record growth year for video game sales in Australia was in 2008/09 but by 2012 video games sales have now reduced as there are now many alternative and cheaper outlets for gaming downloads. By early 2012, with the Australia currency still at high levels, the gaming development industry is folding as the cost of producing and delivering games is now becoming cheaper from overseas markets.

Electronic gambling is taking a major share of the player money market and in this report we show some trends in this market area. The Interactive Gambling Act is still under review in 2012 and there may be some guidelines released later in the year. In this report we provide information and analysis and an overview of digital media developments in online gaming and gambling along with survey results with some statistics provided throughout the text and in tabular and easy-to-read chart formats.

Companies mentioned in this report include

Optus, Tabcorp, Sportingbet, FOXTEL, Sky Racing, Australasian Gaming Council, IEAA, Betfair smf and IGEA.

Hot topics mentions in this report include - Electronic gaming machines, interactive gaming, video games, online gambling.

Companies Mentioned

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Research and Markets: Australia - Digital Media - Gaming and Gambling - The Interactive Gambling Act Remains Under ...