Mediaboss Marketing

FOURTEEN of LG Electronics (LG) 2012 products were recognised by the Red Dot Design Awards for their excellence in the field of design.

A panel of 30 independent judges considered over 4,500 products from 1,800 manufacturers and designers in nearly 60 countries before awarding LG 12 design awards and two honourable mentions.

LGs success at the 2012 Red Dot Design Awards follows the 14 awards the company received among the 2,923 competing entries at the iF (International Forum) Design Awards earlier in the year. The LG Optimus 2.0, an Android-based smartphone, was recognised for its unique user interface.

LG was also recognised for being environmentally responsible in designing the MJachjet printers packaging using pulp-molded recycling buffer material.

LGs philosophy is that every product incorporates user experience in its design, LG Electronics (M) Sdn Bhd managing director HK Kwon said.

Our ultimate philosophy is to incorporate designs that work but also evoke some emotional response.

Several of the key products recognised at the 2012 Red Dot Design Award are:

LM9600 CINEMA 3D Smart TV

The LM9600 leads LGs new Cinema 3D Smart TV line-up for 2012. Alongside its new 3D technology and enhanced Smart TV function, the LM9600 also features LGs Cinema Screen Design. With a barely visible bezel, the LG9600 offers a 3D viewing experience that is reminiscent of a large-screen movie theater. The bezel completes the sophisticated design of the new television sets which complement even the most elegant of interior dcors.

Magic Remote

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South Korean company’s products lauded at Red Dot Design Awards