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Oklahoma City Thunder small forward Kevin Durant (35) and Russell Westbrook (0) react against the San Antonio Spurs during the first half of Game 1 in their NBA basketball Western Conference finals playoff series on Sunday, May 27, 2012, in San Antonio. (AP Photo/Eric Gay)

SAN ANTONIO Its a catchphrase likely coming soon to fan T-shirts, Internet memes and the lexicon of the NBA playoffs for the foreseeable future.

"I want some nasty!"

Spurs 101, Thunder 98

Manu Ginobili comes off the bench to lead the Spurs with 26 points.

After scoring only 16 points in the third quarter, San Antonio scores 39 in the fourth.

Gregg Popovich didnt just coin it. He snarled it, and the way his San Antonio Spurs obliged has the Western Conference finals off to a thrilling start.

Manu Ginobili scored 26 points and the Spurs won their 19th in a row tying the NBA record for longest winning streak kept alive in the playoffs by rallying in the fourth quarter on the orders of their furious coach to beat the Oklahoma City Thunder 101-98 in Game 1 on Sunday night.

It was a tantalizing near-upset for the young Thunder, who came as close as anybody to beating the Spurs for the first time in 46 days. But a nine-point lead didnt last after the famously mercurial 63-year-old Popovich the NBAs Coach of the Year huddled his lagging team together in the fourth and told them to "get nasty."

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Spurs ‘get nasty’ to rally past Thunder in Game 1