The Manliest Things on the Internet

After hearing all that talk about Pinterest as the social network for ladies, we wondered what kind of stuff men did on the Internet, especially since we found out there's a whole male sharing culture happening on here. We've heard before that "women rule the Internet," which makes sense in a stereotypical sort of way, with all of their online shopping and, now, wedding planning. But after doing a little exploring, we found lots of men and lots of things for them to do here on this here Web. It's just a different kind of Web.

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General, overall Internet usage is split pretty evenly between our two genders, with the scale tipping slightly in favor of ladies. The most recent statistics we found via Quantcast had men making up 49 percent of web users, and women 51 percent. Once the respective gender's boot up the Internet, however, they have different habits. Women like to socialize, the conventional wisdom goes. A 2009 Pew survey found 50 percent of women had ever used social networks, compared to 42 percent of gents. And, more recent Comscore datafound ladies spend 16.3 percent of their time on social networks, compared to guys, who only devote 11.7 percent of their Internet time to that.

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But, a closer look found men like socializing, too. Even though guys spend fewer hours Facebooking than women, the XY gender still devotes more of its Internet time social networking than any other online activity, according to that same Comscore data. They might not be pinning wedding dresses on Pinterest or uploading photos on Facebook -- women do a lot more of that than men, found Harvard research -- but they're there. Where is there, you might ask? Using Quantcastdata forTumblr,Twitterand Facebook,information from Comscore for Pinterest, and stats provided to us by Reddit and Gentlemint, we put together this gender breakdown of the social Web. We understand that "third party stats are always needing of large grains of salt," as Reddit's Erik Martin told us. But, each of the social networks declined to provide us with their own data. Using the data we could get our hands on, this is where the men are at:

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Based on our knowledge of the general feel of these sites, having spent many hours persuing them, as well as the demographic breakdown (see chart below), we've put together a guy's guide to sharing on the Interwebs. (Gentlemint, as a brand new site, did not have this type of data available.)

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The Manliest Things on the Internet

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