Mediaboss Marketing

By Jessica King

The St. Petersburg Times

Published: February 29, 2012 (Issue # 1697)

Reindeer are herded at a snowy camp in the taiga in northern Mongolia.

Mongolia is a country of extremes. From the climate to the economy to the landscape it is dramatic and unpredictable. Ulaanbaatar, the capital city, is even labeled the coldest capital on earth.

Despite the terrifying-sounding statistics, a rapidly growing number of foreigners are permanently settling in Mongolia, particularly in Ulaanbaatar (dubbed UB).

A third of the countrys population of about three million people live in UB. Of them, approximately four to five thousand are expatriates.

There are few concrete studies on the future demography of the country, but many current expats believe the number of foreign residents could rise significantly in the next five years, with some predicting the figures will reach as many as 50,000 by 2017.

But what attracts foreigners to Mongolia?

There are many factors that draw adventurous souls to Mongolia, a country rich in culture and history, sandwiched between two geographic giants Russia and China but one of the main attractions lies in the prospects of the countrys rapidly developing economy, more specifically in mining.

See more here:
Ulaanbaatar Makes Unlikely Magnet for Expats