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Betabrand, a San Francisco apparel startup known for its quirky designs, has a new ad campaign touting "alternative facts" about the company.

Betabrand, a San Francisco apparel startup known for its quirky designs, has a new ad campaign touting "alternative facts" about the company.

Betabrand ads up, Wikipedia funds up, ACLU starts up

Alternative ads

San Francisco apparel startup Betabrand is tweaking both the president and two larger hometown rivals in an advertising campaign touting alternative facts. The campaign, already on Facebook, goes up on billboards Friday. Another milestone for the company that invented pants. And the wheel, the company said, in a brag worthy of White House spokesman Sean Spicer.

Number of the day

$500,000

Thats how much Craigslist founder Craig Newmark is donating to help curb harassment on Wikipedia. The money from the Craig Newmark Foundation and Craigslists Charitable Fund will go toward tools for Wikipedias staff and volunteer editors to reduce harassment on the user-generated site.

ACLU goes to startup school

After raising $24 million over the weekend, the American Civil Liberties Union is joining Y Combinator, the startup accelerator that produced the likes of Airbnb and Dropbox, TechCrunch reported. Y Combinator wont take a stake in the nonprofit, but its mentors will travel to the ACLUs HQ in New York to give advice.

Compiled from San Francisco Chronicle staff and news services. See more items and links at http://www.sfgate.com. Twitter: @techbriefing

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Betabrand ads up, Wikipedia funds up, ACLU starts up - SFGate