Mediaboss Marketing

All our campaigns are time based, depending on the country. For example, in the west, the Thanksgiving to Christmas period tends to be the giving period. So we'll put some campaigns then. So it depends on the country and is always time bound.

The easy answer to your question is no, this is not a fundraising campaign related to any shortfall or crisis, but I would say that since our mission is to provide free knowledge and information to every person on this planet, we will always need money to do that.

I think it's easy to look at a number like $120 million, that is our annual budget and say, "Wow, that's a big number. Why do they need money?"

Let me give you a couple of examples. Depending on the month, we are probably the fifth or sixth or seventh largest site in the world in terms of the number of visits. If you look at the top five or top six in front of us, it'll be Google, YouTube, Facebook, Instagram, and Baidu.

Baidu said in their annual report that they have spent $4 billion just on research and development. Facebook said that they will spend between $29 and $34 billion just on Capital expenditure in 2022.

So here are organisations that are roughly in the same ballpark as we are, having to spend significant amounts to keep up with the infrastructure. And here is Wikimedia, completely nonprofit, doesn't take any money, no advertising.

We do some of the same big infrastructure work, to support 1.5 billion devices with data centers around the world, making sure that whenever you want information, it's available. I think those things cost a fair amount of money.

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Raju Narisetti on Wikipedia & the Mission To Take Free Knowledge to Every Person - The Quint