Mediaboss Marketing

If youre a regular visitor to Wikipedia, you may have seen a desperate plea pop up on the site, urging users for donations to keep the encyclopedia online.

The impassioned pitch for cash gives the impression that the site is struggling to stay afloat. But the reality is very different, as freelance journalist Andreas Kolbe elucidated in the Daily Dot last week.

In an eye-opening piece, Kolbe explains thatthe Wikimedia Foundation (WMF), which owns Wikipedia, is actually richer than ever before.

Kolbe, a former co-editor-in-chief of Wikipedias community newspaper, The Signpost, argues that the non-profitsrising revenues and record-breaking annual donations are easily sufficient to keep the site operating.

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Rather than needing cash to keep Wikipedia online and independent, Kolbe suggests the WMF wants to further boost its vast savings and fund a range of newprojects.

At the same time, the WMF is launching a for-profit company,which has caused concern among the sites volunteer writers, who work unpaid while some WMF staff receive six-figure salaries.

Kolbes analysis portrays an organization that can comfortably keep Wikipedia online without requiring donations from users in countries that have been hit hard by the pandemic. The piece is well worth a read if youre interested in the inner workings of Wikipedia, or merely want to ease an unnecessary sense of guilt.Find it here on the Daily Dot.

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Wikipedia is loaded, so whys it asking for donations? - The Next Web