Mediaboss Marketing

SMARTRAC further strengthens its trusted brand * KSW Microtec AG changes company name to SMARTRAC TECHNOLOGY Dresden GmbH * Launch of group-wide branding activities to reinforce global visibility of the SMARTRAC brand

Amsterdam, March 1, 2012 - SMARTRAC N.V., a leading developer, manufacturer, and supplier of RFID transponders and inlays, announced that the company has launched group-wide branding activities to further strengthen its well-known and trusted brand. As part of the branding measures, KSW Microtec AG (KSW) changed its company name to SMARTRAC TECHNOLOGY Dresden GmbH.

KSW was acquired by SMARTRAC on December 14, 2011. The integration of KSWs business into the SMARTRAC Group commenced shortly after the acquisition. The change of name of KSW to SMARTRAC TECHNOLOGY Dresden GmbH is a result of the Groups strategy to unite its core business under the family brand SMARTRAC and is a sign of togetherness and commitment to the same values and principles.

We have established < Combining the Best> as guiding principle for the current integration processes, said Dr. Christian Fischer, CEO of SMARTRAC. This basic idea is not only expression of our mindset on how we want to realize the integration processes. It is also expression of the value we aim to generate for our joint customer base and business partners.

Combining KSWs long-term expertise in the high frequency (HF) and ultra-high frequency (UHF) RFID inlay production and proprietary know-how with SMARTRACs strengths and capabilities fortifies SMARTRACs technology base, product portfolio, and market position.

As a result of the integration, customers will benefit from the best product portfolio in the access control, e-payment, e-Ticketing, and asset management application fields as well as for high-security products for government identification documents.

In addition, the combined business activities aim at delivering customers the best service, highest quality, innovation, and best value within the proven and dedicated business model as a developer, manufacturer, and supplier of RFID transponders and inlays.

We are very pleased that the integration process developed fast and smooth. The fact that we were able to complete the integration within two months only after the acquisition clearly shows that the teams and businesses ideally complement each other, said Thomas Hitzer, CEO of former KSW, new Head of Business Unit Cards and Member of the Group Executive Team at SMARTRAC.

The Combining the Best guiding principle also includes the integration of UPM RFID into the SMARTRAC Group. The acquisition of UPM RFID is not completed yet; closing of the transaction is still subject to customary conditions, including regulatory approvals, and is expected to be completed within the first quarter of 2012.

The group-wide branding activities which include among others the launch of a new company logo are scheduled for a period of 14 months and aim at reinforcing the global visibility of the SMARTRAC brand.

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DGAP-News: SMARTRAC further strengthens its trusted brand