Mediaboss Marketing

Want to make certain that your press releases and pitches get ignored by reporters and editors? Its easy. Here are a few tips:

The reverse pyramid method is so yesterday. Why not build a little suspense and bury the news in the third paragraph?

Repeat key words frequently. Your press release will be boring and redundant, but search engines will be more likely to find it.

Make the first paragraph of each release at least 100 words long.

Send out at least one press release a week, whether or not your company is doing anything newsworthy.

When writing a quote, always begin with, "Were excited " as in, "Were excited to be selling our business, because now we can all look for new jobs."

Claim that your product or company is "unique," but dont explain why and dont provide any proof that its unique. Your word is good enough, isnt it?

Have your college intern make follow-up calls to all media on your extensive media list. Dont bother educating the intern beforehand, either.

If youre writing about software, be certain to claim that it is "robust." Have you ever read a press release for a software product that didnt say the software is "robust?" For extra points, claim that your software is "best of breed." Were not sure how anyone can breed software, but its apparently done all of the time.

Do not send your press release to a specific person. Send it to "news@," "info@," "newsroom," or some other generic address. If you call a media outlet, especially a television station, you will be told to send your press release or pitch to the generic address, because "we all read it when it goes there." Note to those in the real world: They dont.

Original post:
How to get your news ignored