Mediaboss Marketing

I like reading end-of-the year lists, because right off the bat you become acquainted with the weasel word of the moment.

That word right now is "meh."

Columnists, commentators and others love weasel words nonsense words that imply a meaning far beyond the claim actually being made. Meh doesnt mean anything. Its an escape from actually saying something.

For example, a ridiculous number of media outlets are claiming that 2012 is the year of "meh." A year where nothing really good or really bad happened, whether it be in entertainment or life.

What a load of baloney.

Hey, if you can't find something fun and interesting to say about the last year, that's on you. The truth is 2012 was an amazing, memorable and sometimes sad year. I'm writing this on the morning of Sunday, Dec. 30, in order to comply with our press deadline this week for the Broadcaster. Just from a work standpoint in this office, we will long remember the year of 2012 because it's the year there was no true holiday. We've had to work like salt miners to put out the newspapers due to this crazy deadline. There has been no "meh" about it.

Locally, we've seen our share of tragedy. There were more fatal crashes on Vernon County roads than normally occur. There were some sad, untimely deaths. I'll mention the names of both Lynn Fortun and Myron Odegard two people loved in our community, who we all wish were still here. There are so many more people to add to that list. These aren't "meh" people and their passing didn't occur in a "meh" year.

When I look at the progress made at the Food Enterprise Center in Viroqua, I'm truly amazed. VEDA has constructed its offices. Keewaydin Organics continues to grow. A kitchen was added. The building has five tenants.

Yes, the Food Enterprise Center is a place with a lot of potential that has benefitted from an influx of tax dollars. I think its great to have a local example in Viroqua of federal tax money at work. While the ultimate success of the Food Enterprise Center will take years to determine, the truth for now is that it is a very positive, growing part of Vernon County. It officially opened in 2012. That's significant.

Organic Valley and Westby Cooperative Creamery both completed important expansion projects in 2012. Viroqua saw the reinvigoration of business, from the business center at the old Kwik Trip building, to the Mobil Mart, to the addition of Dave's Sweet Shop to the opening of Tangled Hickory... There again, are many more and I hope not to offend anyone by omission. My point is, these are good, important things.

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Outsider: What happened in 2012 defies definition in a single word