PRESS RELEASE: FAST Casualwear plans to enter the online shopping business
DGAP-News: FAST Casualwear AG / Key word(s): Strategic Company Decision FAST Casualwear plans to enter the online shopping business
13.01.2014 / 09:36
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FAST Casualwear plans to enter the online shopping business
Hamburg, January 13, 2014 - FAST Casualwear AG, a manufacturer of casual footwear and apparel in China, plans to expand the distribution of its products to popular Chinese online shopping platforms in order to strengthen the sales of its FAST branded products.
For the new online sales of its products under the company-own label FAST, FAST Casualwear has chosen several well-known Chinese online platforms like TAOBAO (www.taobao.com), TMALL (www.tmall.com), JD (www.jd.com), PAIPAI (www.paipai.com) and VIPSHOP (www.vipshop.com) but also AMAZON (www.amazon.com), the biggest online shopping platform worldwide.
FAST has been aggressively developing new sales models and intends to expand its sales activities to different retail channels. By establishing online sales platforms, the company will not only enter a new distribution channel for FAST products to enhance sales for future growth. FAST will also develop an integrated online to offline operations model. Thus, in the future FAST will be able to offer its customers a synchronized online and offline shopping experience. The combined online and offline distribution permits FAST to achieve an integrated sales promotion and to organize interactive events, thereby creating an organised multi-dimensional online shopping model.
To support FAST's online marketing business activities and to accelerate the further development of its online sales, the company intends to authorise a renowned e-commerce operator to benefit from its extensive online marketing experience, e-commerce business network, its large customer base and competent management team.
'With a compound annual growth rate over 30 per cent, online shopping sales have significantly increased in China during the past few years. FAST wants to take advantage of the opportunity arising from the rapidly growing number of online consumers. We expect to enhance our brand and product awareness by being present in online shopping platforms. And we hope the FAST brand will rapidly achieve nationwide market coverage', says Wing Chi Chong, CEO of FAST Casualwear.
About FAST Casualwear AG
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PRESS RELEASE: FAST Casualwear plans to enter the online shopping business
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