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DGAP-News: Strer Media AG / Key word(s): Strategic Company Decision/Miscellaneous Strer Media AG: Strer plans to become a European corporation

19.12.2013 / 10:34

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Strer Media AG is planning to change its legal form from a German corporation (AG) to a European corporation (Societas Europaea/SE). This up-to-date, modern legal form will clearly demonstrate Strer Media AG's image of itself as a European company to the public.

The business activities of Strer Media SE will continue to be governed by the management board, which will also continue to be overseen by the supervisory board. The planned transformation will not affect the rights of shareholders and employees. When the transformation is complete, Strer Media AG's shareholders will automatically become shareholders in Strer Media SE, and shareholder rights and financial reporting will not be affected by the planned transformation. The company will continue to be headquartered in Cologne.

In the view of the management board of Strer Media AG, the planned change in legal form represents a further consistent step in the development of the company following the growth of recent years and is a special way to promote the development of an open, transparent and international corporate culture.

'The developments of recent years and our entry into the online marketing business have made the company even more international. In addition to our core markets of Germany, Turkey and Poland, our blowUP giant billboard network has given us a presence in Britain, the Netherlands, Belgium and Spain. We also operate technology hubs in New Zealand and the Czech Republic,' explained Udo Mller, CEO of Strer Media AG. 'That is why we have suggested this measure to our shareholders, in order to reflect our increasingly international staff, customers and shareholders in the legal form of the company and to strengthen our positioning in international markets.'

The company's shareholders will be asked to approve the planned transformation at the 2014 annual general meeting.

About Strer Strer Media AG is a leading provider of online advertising and out-of-home, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Strer is setting new standards for innovation and quality in Europe and is thus opening up new and innovative opportunities for targeted customer contact for its advertisers.

The Strer Group commercializes several thousand websites and more than 280,000 out-of-home advertising faces. With consolidated revenue of EUR 560m for the full year 2012, Strer Media AG is one of largest providers of out-of-home media in Europe in terms of revenue.

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