Mediaboss Marketing

NEW YORK Kayt Sukel, an author who writes about neuroscience and sexuality, has given lectures around the country on the issue. And there's one word, she finds, that never fails to get her audiences squeamish.

"There's just something about the word 'vagina' that startles people I don't know what it is," says Sukel. "I find it especially at universities. People sit back a little bit. Sometimes they start giggling. I end up using euphemisms just to make them more comfortable, and more receptive to what I am saying. And we don't seem to have the same problems with the word 'penis.'"

In a much different setting, Judy Gold has similar experiences. The popular standup comic and actress, who last year starred in her own successful off-Broadway show, focuses her routines on being gay, Jewish, a New Yorker and a mother. Her audiences presumably know what they're getting into. Yet she, too, hears gasps in the audience when she says the V-word.

And so neither woman was particularly surprised when they heard about the recent incident in Michigan, where a lawmaker was temporarily barred from speaking in the House after using the word "vagina" during debate over anti-abortion legislation.

It all began when Lisa Brown, a Democrat, was speaking about proposed legislation requiring doctors to ensure that abortion-seekers haven't been coerced into ending their pregnancies. "I'm flattered you're all concerned about my vagina," Brown said. "But no means no." Brown believes she was censured because of the word she used, though her Republican opponents later said it was the "no means no" part, which they claimed likened the law to rape. The lawmaker denies she was doing anything of the kind.

But politics aside, there's no question in the minds of many that in 2012, for whatever reason, the V-word retains shock value much more than its male counterpart even though it is finally beginning to surface regularly in mainstream entertainment, popping up in several network TV shows as well as in much bolder references in advertising.

"I mean, you can say 'penis,'" says Gold. "You can say 'erection,' 'erectile dysfunction,' even 'vaginal probe.' But 'vagina'? Suddenly it's a dirty word. And it's the correct anatomical term!"

Can an anatomical term really be a bad word? Even the Parents Television Council, a watchdog group that tracks what it sees as objectionable content on TV, acknowledges that difficulty.

"I've got a toddler, and when you read potty-training books, they discourage the use of euphemisms for body parts," says Melissa Henson, the group's director of communications. But what troubles the PTC, she says, is "the use of this language in the context of cheap sex jokes. It's dumbed-down humor that's in no way respectful of the audience."

The PTC studied the appearance of "penis" and "vagina" in scripted shows on five networks, comparing the 2010-2011 season to 2001-2002. Not surprisingly, it found a large increase, largely in the last year or two.

Original post:
The Vagina Dialogues: In 2012, are we still scandalized by the V-word?